How Entrepreneurs Can Boost Their Content Writing with ChatGPT: Tips and Tricks

After seeing high school teachers and college professors gnashing their teeth about ChatGPT for the past several (and finally getting my journal article draft written and turned in for graduate school, I decided to see what everyone is squabbling about.

I listened to the “Art-ificial Intelligence” episode of Today, Explained podcast published by Vox to learn more about how AI writing is created and where to go to access the software everyone is talking about. I also read about how the tool could

According to the episode hosts:

Chat GPT, like other sort of A.I. chatbots, is what we call a large language model and they are trained by looking at huge stores of text, most of which have been scraped from the Internet. So you do things like you download all of Wikipedia, you download all the blog posts, you can find all the recipes, all the stories, everything like that. And you train a machine to look for patterns within that data.

What piqued my interest the most is that teachers really are truly concerned about the quality of writing produced by the AI — which immediately made me wonder about not only it’s correlation to PLR, but the potential impact it might have on that industry. More important, I wondered if this was a tool I could use in place of some PLR.

So I decided to give it a try myself. I signed up for an OpenAI account and asked it: How can business owners use ChatGPT for copywriting?

And this is what AI wrote. (For the record, everything ChatGPT write is in red.)

ChatGPT is a variant of the GPT (Generative Pre-trained Transformer) language model developed by OpenAI that is specifically designed to generate human-like text in the context of chatbots and conversational interfaces. As such, ChatGPT can be used by business owners for a variety of purposes, including copywriting.

Here are some ways that business owners can use ChatGPT for copywriting:

To use ChatGPT for copywriting, you will need to have access to the ChatGPT model and be familiar with how to use it. You can find more information about ChatGPT and how to use it on the OpenAI website.

Not bad, right? But definitely not what I would publish by itself. This content reminds me of a well-written, but generic, private label rights (PLR) article. It’s definitely not something you want to just paste into a blog post and hit the publish button. But it looks like a great starting point. 

As with anything though, you must be careful with what ChatGPT produces. My education colleagues and I have been playing around with the AI writer and exploring the possibilities of helping students learn how to use the tool appropriately. We noticed some issues with ChatGPT, and then I read an article from Neil Patel who confirmed what we had found:

• All of the data it draws from is from 2021 or earlier
• There are a ton of errors in the content that it creates
• It’s not guaranteed to rank well—especially because Google doesn’t love AI-generated content

My mentor, Alice Seba, who has earned millions of dollars copywriting and selling private label rights articles online, offers tips for how to use PLR to increase your business’s sales and I knew that her advice would work with this article, too. Alice suggests:

So will this replace PLR? Definitely not, especially as PLR companies respond to their audiences who are already asking for more content such as social media graphics, templates, journals, printables, and other items that an AI writer can’t produce.

But this can definitely be a game changer for people in industries, like landscaping or education, where PLR is not so common.

So what can you do to use ChatGPT for content writing?

As Alice advised, you must revise the content that ChatGPT produces for you. Think of what it writes as the foundation and frame of a house. You have to finish the exterior, paint the walls, choose the carpet, decide on a color scheme, and pick the furniture.

Below, I have revised the content ChatGPT wrote. My work is in italics and ChatGPT's is still red.

As an online business owner for the past 20 years, I know that generating content for sales or marketing purposes can be some of the most time consuming tasks we do. Whether the content we create is also what we sell, or just what we use to sell a product or service, writing still takes up an inordinate amount of time and mental bandwidth. One alternative larger companies use is to hire copywriters or outsource these tasks to independent copywriting contractors. But what if you’re a very small business who doesn’t have that kind of income?

An option I discovered more than 10 years ago was private label rights (PLR) articles. Usually sold in bundles centered on a particularly topic, copywriters would sell business owners a license to use the articles as content on their websites without the author’s name. Most business owners would modify the content for branding purposes and publish it as blog posts, special reports, or as part of online courses. Because copywriters could sell their bundles to hundreds, if not thousands of customers, business owners could purchase bundles for a fraction of the cost of a copywriter. For example, right now, you can buy a bundle with five blog posts, 10 social media graphics, 30 social media blurbs, an ebook, a workbook, a three-email autoresponder series for just $27 at White Label Perks. 

Recently though, technology may have made a break through that can enable business owners to forgo the PLR in place of artificial intelligence. Imagine if you just needed one article on a fairly common topic in your industry. Or a series of articles that answer the most common questions your audience asks. That’s where ChatGPT could be a game changer.

ChatGPT is a variant of the GPT (Generative Pre-trained Transformer) language model developed by OpenAI that is specifically designed to generate human-like text in the context of chatbots and conversational interfaces. As such, ChatGPT can be used by business owners for a variety of purposes, including copywriting.

Here are some ways that business owners can use ChatGPT for copywriting:

To use ChatGPT for copywriting, you will need to have access to the ChatGPT model and be familiar with how to use it. You can find more information about ChatGPT and how to use it on the OpenAI website. You can find more information about how to personalize your AI-generated copy at reThinkYourLifestyle.com. 

See how much better that is? If I were writing this for real, I would add more stories, perhaps some images and subheads to break up all the text. But overall, this version has my personal perspective added to it so that the article is now my own. Just to be sure, I ran it through an AI content detector and this is what it said:

Need help leveraging ChatGPT for your business?

Are you an entrepreneur looking to improve your online business? Do you struggle to write engaging content that attracts and retains your audience? If so, you need to sign up for our online course "Writing for Entrepreneurs." Our course is specifically designed to teach you the writing skills you need to create effective content for your online business. With our expert guidance, you'll learn how to write compelling blog posts, social media updates, email newsletters, and (Yes!) how to revise content you've generated with an AI writer or bought as PLR. Don't let poor writing skills or a lack of confidence hold back your online business any longer. Enter your name and email address below to learn more about how we can help your business thrive!